Search Engine Optimization – Using Long Tail Keywords

Long-Tail keywords are more like key phrases.  Instead of typing in a general word, the searcher is using a phrase that is more specific.  This makes their search more specific and eliminates a lot of the general terms that might pull up in a search engine.  This can be of great benefit for a person who is conducting a search.  For those who are using search engines to draw traffic, it can present a way to increase their traffic.

By adding long-tail keywords to your Google keywords, you can generally rank on the first page of a Google search.  This is helpful when you are new and need some way to get around the competition.  It is a well known fact that most searchers will start with websites at the top of the Google search and continue through the first pages.  Generally those on the second and third pages see very little traffic.  By using a long-tail keyword the person has fewer choices and this means that the chances of your website being one of those they look at increases.

Not only is it helpful in getting your website out to users who will access it, but studies have shown that persons who use long-tail keywords are more inclined to purchase goods and services since the website they have come to is generally what they had in mind. With a short keyword many times the webpages that come up are too broad and do not have the specific information that the user is looking for.  Users spend much time going through pages that are about the topic they desired but not the specific issue they are looking for.  A long-tail keyword helps to narrow down what the user is looking for and this means that when they arrive at your website they are generally interested in what you have to offer.

The use of long-tail keywords will also help in reducing the cost of your advertising.  By using more specific terms, you will pay less per click and the persons that actually come to your website will be more prone to purchase the service or goods you offer.  This can help tremendously in reducing your advertising dollars.  Many times it is necessary to bid for popular keywords and in the end even though people are clicking on the ads, they aren’t finding what they need.  This results in a lot of expense on clicks that yielded little in the way of business.  In the end, a business really wants customers, not traffic and with long-tail keywords they are more prone to achieve that.

Using Long Tail Keywords is one of the techniques for our Search Engine Marketing services. If you are not familiar with the term Search Engine Marketing, be sure to read my article on Search Engine Marketing.

For More information regarding  Web Design, Web Design Singapore, eCommerce Web Designing, Singapore SEO Company, Website Design.

 

Ecommerce web designing - How to Measure Success and Effectiveness of Ecommerce Website?

Most businesses invest a great deal of time and money into the creation and maintenance of their websites. They do this in the hopes of attracting more customers and sales to their business.  But how do they know how effective their website really is?  In order to know if things need to be changed or adjusted it is important to be able to determine how successful a website is and what is working and what is not.  There are many factors that can help a business judge how well their website is performing and it is important that they spend some time analyzing these factors.

Many look to the number of page views when judging a website’s effectiveness and whereas this can be a good indication of how many are visiting the website, it says little about how many are actually finding something of interest.  For a website to be successful it must generate interest.  One way to track interest in your website is by how many leads the website brings in.  Most websites have some manner in which they get customers or potential customers to sign up for more information.  Checking to see how many new sign ups a website is getting is a good indication of how well the website is performing.  Obviously the more leads that are being generated, the better the site is doing.

Another measure of how effective a website is to check how long a person is on the website.  Visitors who merely skim a website or page do not stay very long. People who are truly interested will spend some time on the website.  It is important to have visitors who do not just skim, but actually read the pages and websites. If they are not, then the information may need to be changed. It is also important to know how many page views per visit are being made. If a website with multiple pages is not getting more than one page view per visit on a regular basis, then something may need to be adjusted in the design of the website or the way the information is being presented.

There are many ways to analyze how your website is doing.  Google Analytics can provide the data about your website and webpages and the visitors that stop there. It is up to you to analyze the data provided and see where things are working well and where there is room for improvement.  Once you have this information then changes can be implemented as needed to make your website a successful one.

Web Design Singapore - The Features of an Effective Website design

Website design Singapore Company is offering you an effective website design tips to increase your web design knowledge……..
There are many features that can make a website effective.  It is important that a business website utilize as many of these features as it can.  Websites that are created with certain features and design strategies are easier to use and will prompt more people to use their website.  With so many websites available it is important that a business make their website stand out in whatever way they can to attract people to their website and keep them returning.
One of the most important features of a website is its usability. It is important than when designing a webpage that you look at it from the user’s view.  Features and options need to be place on the webpage in ways that are logical and make it easy for the user to find. Web content should be reliable and easy to read.  Since most users do not read entire pages, it is good to have headings that standout so the user can find the information they need in a quick manner. It is also important to keep the web pages within a website uniform.  Colors and styles should be consistent as well as the location of navigation buttons and bars.  By doing this the user begins to feel comfortable with the layout and will look further at what the website has to offer. A well designed website makes a user more inclined to visit it again.
It is also effective to make sure the website makes logical sense. Sections should be named according to the items they represent rather than unique and cute names.  It is much easier on the user when webpage are labeled with obvious names.  This lets the user spend more time on the information they are looking for than the act of trying to find it on the website.

Many web designers try to make websites too elaborate.  Simple is usually better when it comes to a website.  When there is too much going on the user has a tendency to forget what they are there for.  It is best to showcase the product and services of a website rather than the latest in web design.  This can be true with animations and graphics.  A little can be creative but if these enhancements start to take away from the website’s message, then they are of little benefit.  Designing an effective website requires a little bit of thought and effort, but when one takes the time to view things as the user will, they should be able to see what will work best for their website.

Web Design Singapore | Singapore SEO Company

OUR NAME

The name “Verz” has the same pronunciation as the word “Verse”. It comes from the synergy of both the words Verve, which represents enthusiasm and vigor, and Verse, which represents experience. The result is a dynamic company, who not only has the expertise, but also the passion to share and help other businesses.

OUR COMMITMENT

We strive to exceed your expectations, so we are never too busy to return a call or e-mail. That means you will always know the status of your project. Our experience in dealing with various business industries coupled with our love of creative design help us deliver truly outstanding results for our clients on time and on budget.

OUR MISSION

To be the leading web & graphics design agency in Singapore in helping SMEs engage and benefit from our expertise in Infocomm Technology, Branding and Marketing.

OUR CORE VALUES

• Integrity – to be honest with our clients, our employees, our stakeholders, and the people we interact with. One of our principles is in providing clients what they need, and not just what they wanted.

• Customer First – our customers are the root of our existence. We share passionately with our clients so that they can benefit from our hands-on experience in Internet Marketing.

• Teamwork – we understand different individuals have different strengths and weaknesses, and aims to develop to the fullest potential of all our employees.